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Jayna Thompson is the founder of Alexis Suitcase, a contemporary consignment boutique with 3 locations in the Atlanta area. With everything from Gap to Gucci, Alexis Suitcase offers its customers the experience of an upscale boutique at a fraction of the cost.
Mission: Jayna knew from a young age that she wanted to one day own a clothing store. At the age of 25 she took the leap with the help of her mom. In today’s interview she shares the journey of those early days and the key moments and people that helped create this thriving boutique. (01:50)
Mindset: As with many entrepreneurs, Jayna experienced fear of failure and the unknown. Listen as she shares the mindset that helped her push through and how her young age actually worked to her advantage. (03:17)
Marketing: In the beginning days of Alexis Suitcase, Jayna spread the word through networking events, print advertisement and friends and family. Hear her discuss what worked and what didn’t, plus her biggest advice for anyone looking to open a brick and mortar business. (05:14)
Momentum: Roughly two years into her entrepreneurial journey, Jayna was faced with a big opportunity and decision. Listen as she shares her thought process and the immediate results of doubling her store size. (05:45)
Masterminds: From her mother and mentor to her first employees, Jayna shares the key people that have helped make Alexis Suitcase what it is today. Hear her advice for any entrepreneur trying to do it all themselves. Is that you? (08:53)
Mastermind Challenge: I love Jayna’s story of doubling her storefront and the immediate results it brought about in her business. Making that investment wasn’t easy, but it was integral to moving the business forward. Have you been presented with an opportunity to expand, but find yourself holding back? How can you move beyond surviving to thriving? Share in the comments below!
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