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Brittni Adams is the founder and designer of Whitby Handbags, a socially conscious luxury handbag line dedicated to preventing the exploitation of girls around the world through education, namely: Haiti, Iraq, Peru and Thailand.
Brittni founded Whitby in 2014 after two years of extensive research on the topic of modern-day slavery and its correlation to the widespread problem of girls not having access to educational opportunities due to gender discrimination, religion, or poverty.
Brittni has B.A. in mass communication, public relations from Georgia College and State University, and a master’s certificate in nonprofit management from the University of North Carolina. Brittni lives in Brookhaven (Atlanta) with her husband Jeremy and golden retriever puppy Magnolia. Apart from Whitby, she is the co-founder of Atlanta Women Entrepreneurs and mentors high school girls at Passion City Church.
Mission: It’s no small task that Brittni has taken on… I loved her statement about always having the “capacity to dream”. This is so often what holds people back – not being able to visualize the possibilities right in front of them.
Mindset: Can you imagine someone launching a fashion company with no fashion experience? With so many firsts and lessons learned along the way, Brittni shares how she was able to keep moving forward putting one foot in front of the other.
Marketing: “Throw a party”. That was the advice that Brittni implemented during her launch and it turned out to be a great success. Listen as she shares the story of the launch party and why it made all the difference.
Masterminds: Community makes all the difference… Brittni shares the impact that Atlanta’s Plywood People community has made along her journey.
Mastermind Challenge: I love Brittni’s story about the launch party for Whitby and how it really changed the momentum in her business. Having hosted many events for MYL, I know that there’s nothing like the energy of bringing people together. How can you create an event around your business that allows people to enjoy an experience that forever reminds them of you and your mission?
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